Signaling he’s very likely to run for president, Bay Area hedge fund billionaire and progressive activist Tom Steyer has begun searching for key aides to help him as he seeks the 2020 Democratic nomination.

A recent Linked-In ad was traced by the New York Times to Steyer’s nascent campaign. ”A high profile political campaign based on the West Coast is seeking highly skilled political professionals to join our national campaign team,” it said. The ad sought state directors for New Hampshire, Nevada and South Carolina – the next three primary and caucus states after Iowa kicks off the nomination process with caucuses on Feb. 3, 2020. A Steyer aide confirmed to the Times that he was responsible for the posting.

Steyer, 60, a former Yale soccer team captain who became a Californian after enrolling at the Stanford graduate business school, had a relatively low-key role in state and national politics until 2012. That’s when he handed over many of his financial responsibilities and began aggressively advocating for bolder environmental programs, among other causes.

‘Need to Impeach’ campaign raises national profile

This year, Steyer’s national profile has shot up after he spent at least $40 million on a “Need to Impeach” cable and online campaign in which he stars in advertisements criticizing the conduct of President Donald Trump. The campaign has gathered more than 6 million signatures in an online petition urging Congress to remove the Republican Trump.

Steyer could be competing for the nomination against as many as three other California Democrats: Sen. Kamala Harris, Los Angeles Mayor Eric Garcetti and Rep. Eric Swalwell of the East Bay area near San Francisco.

Harris has by far the highest national profile of the three, having won headlines as a member of the Senate Judiciary Committee during the confirmation hearing of Supreme Court Justice Brett Kavanaugh. In online prediction markets, Harris, Texas Rep. Beto O’Rourke and Vermont Sen. Bernie Sanders have all been the leader to win the nomination at various points over the past two months.

Harris 5th in first CNN survey of Iowa Democrats

Harris didn’t fare as well in the first CNN/Des Moines Register poll of Iowa Democrats released over the weekend. Former Vice President Joe Biden led with 32 percent, Sanders was next with 19 percent, O’Rourke had 11 percent, Massachusetts Sen. Elizabeth Warren had 8 percent, with Harris in fifth at 5 percent.

But the former San Francisco district attorney can take solace in two facts. The first is that polls before the Iowa caucuses have a history of swinging wildly, and there is still more than 13 months until voting. The second is that African American candidates tend to do better in more diverse states than Iowa, which is 91 percent white.

While Illinois Sen. Barack Obama won the 2008 caucuses with 38 percent of the vote, that was among his 10 worst showings in primaries and caucuses as he went on to win the nomination. In 1988, civil-rights activist Jesse Jackson got 8.8 percent of the Iowa caucus vote versus the 29.4 percent he got in the overall Democratic nomination process as the runner-up to the nominee, Massachusetts Gov. Michael Dukakis. Jackson only fared worse in two other states.

In the Register-CNN poll, Steyer and Swalwell got 1 percent each. Garcetti was at 0 percent, receiving the fewest votes of any of the 20 listed Democratic candidates.

California Sen. Kamala Harris’ splashy first year in Washington has made her a

While the California Legislature’s recent vote to move the state’s 2020 presidential primary from June to March was seen in the Golden State as yet another attempt to make America’s most populous, richest state more of a factor in deciding the presidential nomination, a Newsweek analysis last month saw it as an attempt to boost Harris’ potential White House bid. The Newsweek headline: “Is Kamala Harris Now the 2020 Favorite to Take on Trump?”

In 2016, California had 548 delegates at the Democratic Convention – nearly one-quarter of the 2,382 needed for the nomination that year. The numbers are likely to be similar in 2020, potentially giving Harris a big boost in the nomination race after voting in Iowa, New Hampshire and a handful of other states possibly more inclined to back more familiar Democrats such as former Vice President Joe Biden, Vermont Sen. Bernie Sanders or Massachusetts Sen. Elizabeth Warren.

But there appears to be a fair chance that the assumption Harris would be the clear choice in the Golden State faces a huge complication: the presence of another popular, fresh California politician in the Democratic nomination mix.

Los Angeles Mayor Eric Garcetti has hinted that he’s thinking about running for governor in 2018 as well as president in 2020. After his recent appearance at the Sacramento Press Club, a Los Angeles Times account said his coy responses to questions about his political future “did little to dampen what has become a rowdy parlor game among California politicos: speculating on just what Garcetti will do next.”

The idea that Los Angeles residents might be upset about a Garcetti presidential bid because it would take him away from his duties as mayor is undercut by a Loyola Marymount poll released last month. It showed 63 percent of the 914 Los Angeles County residents surveyed were “strongly supportive” or “somewhat supportive” of Garcetti seeking the White House.

A Politico analysis in May offered a look at why a Garcetti bid intrigues some in the upper ranks of the Democratic establishment. It described him as a handsome 46-year-old who “was just re-elected to a second term with 81 percent of the vote, and is half-Mexican (he speaks Spanish fluently) and half-Jewish (he’s an active member of a very progressive L.A. synagogue), a Rhodes scholar and former Navy intelligence reserve officer.”

Harris, who turned 53 Friday, also has an attractive personal story in a Democratic Party on the lookout for candidates who can inspire large turnouts among young and minority voters. She has a Jamaican-American father and Indian-American mother and has been a trailblazer throughout her political career.

Both have records with fodder for attack ads

But if either Garcetti or Harris seek the White House, rival Democrats will have no shortage of fodder for attack ads.

Garcetti was first elected mayor in 2013 and cruised to re-election earlier this year, facing no serious opposition. He is considered hard-working and an impressive policy wonk.

But Los Angeles has emerged as the epicenter of American poverty in recent years thanks to high housing costs and the departure of Fortune 500 firms and mid-sized businesses alike. A 2014 blue-ribbon report commissioned by the City Council depicted Los Angeles as “facing economic decline, weighed down by poverty, strangled by traffic and suffering from a crisis of leadership,” according to a Los Angeles Times account. Garcetti has not reversed this downward arc, leading to a Los Angeles magazine article in August lamenting how Silicon Valley had far eclipsed the Los Angeles region.

As for Harris, her record during six years as attorney general was more mixed than some national coverage assumes – and at times at odds with now-ascendant Bernie Sanders-style populism. While she achieved high-profile wins in going after corporate malfeasance  – starting with shady mortgage lenders  – she was not a leader in criminal-justice reform in an era in which the movement built up momentum in California with dramatic changes in sentencing and parole laws. Some editorial writers challenged her description of herself as a “bold leader.” Jacobin magazine, which has a devoted following among progressives, was much harsher, depicting her as having “two faces” on crime and siding with reactionary tough-on-crime policies repeatedly while attorney general. Other liberal voices strongly agree, as the New Republic reported in August.

As California AG, Harris also continued a long bipartisan tradition that appalls good-government advocates: writing slanted descriptions of ballot measures that are meant to help or hurt the proposals. In 2015, for example, the liberal San Francisco Chronicle editorial page blasted Harris for ballot language that effectively killed a pension reform campaign in its infancy.