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	<title>Chris Blumenberg &#8211; CalWatchdog.com</title>
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		<title>Uber nabs Apple exec</title>
		<link>https://calwatchdog.com/2014/07/10/uber-nabs-apple-exec/</link>
					<comments>https://calwatchdog.com/2014/07/10/uber-nabs-apple-exec/#comments</comments>
		
		<dc:creator><![CDATA[John Seiler]]></dc:creator>
		<pubDate>Thu, 10 Jul 2014 18:04:31 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Waste, Fraud, and Abuse]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[John Seiler]]></category>
		<category><![CDATA[taxis]]></category>
		<category><![CDATA[Chris Blumenberg]]></category>
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					<description><![CDATA[On July 4 on our site, James Poulos wrote about Uber and other ride-sharing companies&#8217; battles with some existing taxi companies over insurance. Steven Greenhut also wrote about it in the U-T]]></description>
										<content:encoded><![CDATA[<p><img fetchpriority="high" decoding="async" class="alignright size-medium wp-image-65684" src="http://calwatchdog.com/wp-content/uploads/2014/07/google-car-241x220.jpg" alt="google car" width="241" height="220" srcset="https://calwatchdog.com/wp-content/uploads/2014/07/google-car-241x220.jpg 241w, https://calwatchdog.com/wp-content/uploads/2014/07/google-car.jpg 347w" sizes="(max-width: 241px) 100vw, 241px" />On July 4 on our site, <a href="http://calwatchdog.com/2014/07/04/ca-legislators-threaten-uber-lyft/">James Poulos wrote </a>about Uber and other ride-sharing companies&#8217; battles with some existing taxi companies over insurance. Steven Greenhut <a href="http://www.utsandiego.com/news/2014/jul/09/taxi-industry-anti-Uber-hypocritical-legislation/" target="_blank" rel="noopener">also wrote about it</a> in the U-T San Diego.</p>
<p>However that turns out, Uber almost certainly is the future for a simple reason: Digital technology ends up taking over every industry it advances into. Examples: books, newspapers, music, design, engineering, retail. Soon: K-12 education, universities.</p>
<p>A sign of Uber&#8217;s future is <a href="http://www.macrumors.com/2014/07/08/maps-engineer-chris-blumenberg-leaving-apple/" target="_blank" rel="noopener">its hiring this week </a>of top Apple engineer Chris Blumenberg:</p>
<p style="padding-left: 30px;"><em><span style="color: #041427;">&#8220;Blumenberg is a 14-year veteran of Apple, initially working on Safari for OS X and later iOS. He famously built a version of Maps for iOS in </span><a style="color: #000088;" href="http://www.macrumors.com/2014/04/24/original-iphone-browser-engineer/" target="_blank" rel="noopener">just a few weeks</a><span style="color: #041427;"> in late 2006 so that Steve Jobs could demo it at the iPhone introduction in January 2007. For the last six years, Blumenberg has managed the Maps Apps &amp; Frameworks group, overseeing a team of at least 40 employees handling Apple&#8217;s Maps apps on iOS and OS X. From his </span><a style="color: #000088;" href="https://www.linkedin.com/pub/chris-blumenberg/2/881/935" target="_blank" rel="noopener">LinkedIn profile</a><span style="color: #041427;">:</span></em></p>
<p style="padding-left: 60px;"><em>&#8220;My team is primarily responsible for the Apple Maps app and the MapKit framework. Since 2006, we&#8217;ve worked on a number of Google and Apple service-backed features such as local search, directions, street view, next destination and CarPlay. I proudly drove and guided the implementation of vector maps, Flyover and navigation during the shift from Google&#8217;s services to Apple&#8217;s services in 2012.&#8221;</em></p>
<p>Taxi companies should have adopted Uber-type technology long ago. But they didn&#8217;t. Instead, they depended on their political connections to keep out new competition so prices could be kept high. Examples: I recently took a 2-mile cab ride in Huntington Beach and it cost me $16. A 10-mile ride to John Wayne Airport cost $40.</p>
<p>The taxi companies couldn&#8217;t adapt to the digital age any more than could Borders Books, Tower Records or the <a href="http://www.rockymountainnews.com/" target="_blank" rel="noopener">Rocky Mountain News</a>. My own industry, newspapers, especially has been devastated.</p>
<p>It&#8217;s called progress. And as computing power continues to double every 12 to 18 months, the digits are going to be invading ever more industries &#8212; and government itself. When computers can teach your kids as well as humans, government schools will become obsolete.</p>
<p>And when driverless google cars become a reality, you&#8217;ll be able to punch up a ride on your smart phone and be whisked to your destination for a fraction of the current cost of a cab.</p>
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