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	<title>Macintosh &#8211; CalWatchdog.com</title>
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		<title>Apple&#8217;s anti-Big Brother ad more relevant after 30 years</title>
		<link>https://calwatchdog.com/2014/02/02/apples-anti-big-brother-ad-more-relevant-after-30-years/</link>
					<comments>https://calwatchdog.com/2014/02/02/apples-anti-big-brother-ad-more-relevant-after-30-years/#comments</comments>
		
		<dc:creator><![CDATA[John Seiler]]></dc:creator>
		<pubDate>Sun, 02 Feb 2014 09:49:03 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Rights and Liberties]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[John Seiler]]></category>
		<category><![CDATA[Orwell]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<guid isPermaLink="false">http://calwatchdog.com/?p=58845</guid>

					<description><![CDATA[Thirty years on, the 1984 Super Bowl best is remembered for Apple&#8217;s iconic &#8220;1984&#8221; commercial. It included references to Big Brother and Orwell&#8217;s &#8220;1984&#8221; novel, the repressive Soviet Union during]]></description>
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<p>Thirty years on, the 1984 Super Bowl best is remembered for Apple&#8217;s iconic &#8220;1984&#8221; commercial. It included references to Big Brother and Orwell&#8217;s &#8220;1984&#8221; novel, the repressive Soviet Union during a tense part of the Cold War and the approaching 1984 Summer Olympics in Los Angeles.</p>
<p>But it mainly took aim at IBM, whose PC in 1981 had eclipsed the Apple II as the most popular personal computer. The commercial announced the Macintosh, the graphics-oriented PC that revolutionized computing, then and since.</p>
<p>The Mac ripped off technology developed by Xerox PARC. But Xerox by then was a lumbering, gigantic copier company that didn&#8217;t know what it had. And IBM was the global computing giant that seemed like a monolith.</p>
<p>IBM in the end itself couldn&#8217;t compete with such &#8220;IBM clone&#8221; competitors as Compaq and HP (since merged), Dell and others. IBM eventually sold its PC division to Lenovo, a company ironically in the land formerly run by top commie Mao Zedong, himself one of the biggest of the Big Brothers.</p>
<h3>Big Big Brother</h3>
<p>It also turned today the ultimate, Big Big Brother, with its &#8220;garden of pure ideology&#8221; and &#8220;information purification,&#8221; to quote the ad, ended up being the U.S. government.</p>
<p>And as in the novel &#8220;1984&#8221; and the &#8220;1984&#8221; Apple commercial, the U.S. government, as we learned last summer with the revelations about the NSA, spies on absolutely everything done by everybody. Ironically, its major snooping <em>apparat</em> is the very Internet that has done so much to free people&#8217;s thinking. The <a href="http://www.law.cornell.edu/constitution/fourth_amendment" target="_blank" rel="noopener">Fourth Amendment </a>and privacy have been completely obliterated.</p>
<p>It&#8217;s also a little more than ironic that this occurred under the regime of President Obama, formerly a constitutional law professor at the University of Chicago. In his 2007 book, &#8220;The Audacity of Hope,&#8221; which I read, he even pledged to restore our civil rights after the depredations of the then regnant Bush administration.</p>
<p>Fortunately, unlike in &#8220;1984&#8221; the novel, the Internet now is so vast that Big Brother&#8217;s functionaries can&#8217;t keep track of every subversive thought. And it works both ways. The Internet lets us look back at Big Brother. To reuse a phrase <a href="http://calwatchdog.com/2014/01/24/happy-30th-birthday-macintosh/">I coined the other day</a>:</p>
<p style="padding-left: 30px;"><em>&#8220;If the Government Abyss gazes long at you, you will gaze back at the Government Abyss.&#8221;</em></p>
<p>Our current politicians were youngsters before the age of social media. But that will change. We&#8217;ll be able to read Candidate X&#8217;s un-politically correct rantings in high school. And remember, what is P.C., by definition, changes by the year. So Candidate X, will discover that 15 years later he really was <em>anti</em>-P.C., and therefore will not be allowed to advance up the <em>apparat</em> ziggurat of Big Brother.</p>
<p>Won&#8217;t that be fun?</p>
<p><span style="font-size: 13px;">That&#8217;s why there&#8217;s great hope for the future. It&#8217;s why 2014 really didn&#8217;t turn out like &#8220;1984.&#8221;</span></p>
<p>&#8220;We shall prevail,&#8221; Big Brother proclaims in the TV ad. No they won&#8217;t.</p>
<p>Enjoy the Super Bowl.</p>
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			<slash:comments>34</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">58845</post-id>	</item>
		<item>
		<title>Happy 30th Birthday, Macintosh</title>
		<link>https://calwatchdog.com/2014/01/24/happy-30th-birthday-macintosh/</link>
		
		<dc:creator><![CDATA[John Seiler]]></dc:creator>
		<pubDate>Fri, 24 Jan 2014 17:38:20 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[John Seiler]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Apple Computer]]></category>
		<guid isPermaLink="false">http://calwatchdog.com/?p=58362</guid>

					<description><![CDATA[The personal computer revolution took off like an ICBM with the introduction of Apple&#8217;s Macintosh 30 years ago today. Two days before, during the Super Bowl, Apple broadcast its &#8220;1984&#8221;]]></description>
										<content:encoded><![CDATA[<p>The personal computer revolution took off like an ICBM with the introduction of Apple&#8217;s Macintosh 30 years ago today. Two days before, during the Super Bowl, Apple broadcast its &#8220;1984&#8221; commercial, still the most famous ad ever.</p>
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<p>At the time, the &#8220;Big Brother&#8221; in the ad was not the government, but IBM, whose PC was introduced in 1981, and conquered most of the business market and much of the home market. The PC, like Apple&#8217;s previous Apple I and II computers, was command-based. You typed in something like &#8220;wp.exe,&#8221; to start the Word Perfect program.</p>
<p>Based in Cupertino, Apple ripped off the graphics-and-mouse interface from Xerox, perfected it, reduced it from large computers to the desktop, and put it in the Mac. Nothing has been the same since. It took Microsoft six years to get something fairly decent, Windows 3.0.</p>
<p>In the 1990s, it seemed that Microsoft had replaced IBM as &#8220;Big Brother,&#8221; a point made in the amusing 1999 film, &#8220;<a href="http://www.imdb.com/title/tt0168122/" target="_blank" rel="noopener">Pirates of Silicon Valley</a>.&#8221; But in 1998, the real Big Brother, the U.S. government, launched an absurd <a href="http://seattletimes.com/html/microsoft/2015029604_microsoft12.html" target="_blank" rel="noopener">antitrust suit </a>against Microsoft. The feds alleged that Microsoft, by &#8220;tying&#8221; its free Internet Explorer browser into Windows for free, was destroying the competition, specifically Netscape&#8217;s browser.</p>
<p>Sixteen years later, it&#8217;s silly that anyone would think browsers that important. As the development of Google, Facebook, Twitter and other companies has shown, what&#8217;s important is what the browser brings up, not the browser itself.</p>
<p>And now we have the proliferation of &#8220;aps&#8221; on mobile devices, tablets and smart phones.</p>
<p>The judge in the case was so dumb he didn&#8217;t even know how to turn on his own Windows computer. It would be like an automobile antitrust lawsuit presided over by a judge who rode a horse to the courtroom.</p>
<p>Meanwhile, Apple co-founder Steve Jobs (born a couple of months before me in 1955), who had been fired in 1985 after pushing the Mac into production, returned in 1997 to save Apple from its impending demise. The rest is legendary: the iMac, the iPod, the iPhone and the iPad revolutionized computing once again, before Jobs died in 2011.</p>
<h3>The Real Big Brother</h3>
<p>Meanwhile, the real Big Brother, the U.S. government &#8212; in particular the National Security Agency &#8212; began scooping up just about ever bit of information it could, including millions of emails and phone numbers every day. Almost all of it violated our <a href="http://www.law.cornell.edu/constitution/fourth_amendment" target="_blank" rel="noopener">Fourth Amendment</a> rights:</p>
<p style="padding-left: 30px;"><em>&#8220;The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.&#8221;</em></p>
<p>Even the feds&#8217; own Privacy and Civil Liberties Oversight Board <a href="http://www.nytimes.com/2014/01/23/us/politics/watchdog-report-says-nsa-program-is-illegal-and-should-end.html" target="_blank" rel="noopener">just found</a> the NSA&#8217;s unlimited sping program was illegal, and should end.</p>
<p>It&#8217; probably won&#8217;t. But to turn <a href="http://answers.yahoo.com/question/index?qid=20100313000236AA36fMK" target="_blank" rel="noopener">an aphorism by Nietzsche</a>: If the Government Abyss gazes long at you, you will gaze back at the Government Abyss.</p>
<p>It&#8217;s now quite easy to check the statements and actions of our government officials. In the future, the youthful Twitter and Facebook comments of our leaders will be scrutinized. Currently, most politicians are to old to have engaged in social media when they were young; and they have been careful in their adulthood. Youthful indiscretions sometimes pop up, but can be covered over by &#8220;spin.&#8221;</p>
<p>That won&#8217;t work for a college-age political rant &#8212; right or left &#8212; that breaks some taboo, but pops back up during a campaign in 2020 or so.</p>
<p>Political discussions also have broken the bounds formerly placed on them by earlier technologies. No longer are people limited to reading national and international news based on AP and New York Times daily stories, plus the three weekly magazines and the three old TV networks.</p>
<p>It&#8217;s a wild world out there of Internet news, of which CalWatchDog.com is a part. And it&#8217;s just going to get better, as computer technology gets cheaper and cheaper.</p>
<p>The political news we report sometimes seems the same old thing: stories of government scandals, waste, abuse and fraud. But the truth is out there, as they said on the old &#8220;X-Files&#8221; TV show, there&#8217;s more of it, and it&#8217;s now basically free to deliver.</p>
<p><span style="font-size: 13px;">The freedom revolution is just beginning.</span></p>
<p>Happy Birthday, Macintosh!</p>
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