Tag "microtargeting"

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Report predicts surprisingly strong CA turnout in primary

The conventional wisdom holds that primary turnout in California is generally weak unless there is a particularly contested election of note or a high-profile, high-stakes ballot measure. This June 7, with the presidential nominations largely determined for both parties, most

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Can ‘Big Data’ figure out how to reduce CA gridlock?

The use of “Big Data” has transformed strategizing in baseball, given rise to microtargeting of individual voters in presidential campaigns and turned browsing the Internet into an unsettling experience in which users see advertisers guess what they might want to

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National microtargeting drove youth vote, not Prop. 30 11

Nov. 10, 2012 By Chris Reed I have interviewed Tony Quinn for my old radio shows several times and acknowledge he knows way more about California politics than I do. But he is flatly, simply wrong when he writes the

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