Apple Cracking Textbook Racket

Apple Cracking Textbook Racket

John Seiler:

The biggest ripoff going is textbooks for K-12 and, even worse, college. I know some college kids who spend way more than $1,000 a year for required textbooks for their college classes.

Usually the texts are sub-par regurgitations of P.C. claptrap. And the professors who write the texts “update” them every couple of years, so you can’t buy a used copy.

Enter Apple.

According to Ars Technica, “Apple announced what it’s calling ‘iBooks 2’ during its media event in New York on Thursday, a textbook software program that allows textbook-makers and instructors to create rich, interactive teaching media for the iPad. As we first reported earlier this week, the announcement is akin to ‘GarageBand for e-books,’ giving authors access to easy-to-use tools on the computer in order to create multimedia content for the iPad.”

Steve Jobs lives!

Apple says the price will be no more than $14.99 for high-school books. It’s not clear what could be charged for college texts. But it’s unlikely anyone would be dumb enough to charge the $100 or more kids get stuck with nowadays.

This also will sharply cut costs for private, parochial and home schools.

And instead of kids schlepping around heavy textbooks, they can sprint carrying their iPads, weight 1.34 lbs.

Interactive

The new iBooks also will be interactive. So instead of just reading about the Space Race of the 1950s and 1960s, students could read the text, then watch pictures of rockets taking off, such as the Apollo 11 launching; or listen to JFK’s moon shot speech.

Better yet, kids also will be able to download critiques of their textbooks. Imagine taking a sociology class and getting stuck with a textbook laden with the usual post-modern, deconstructionist, anti-Western, Marxist, anti-capitalist rubbish. But on your iPad, right next to the official text, is snarky commentary from some other student that you uploaded.

The monopoly on students’ thoughts has been broken. The cultural Marxist totalitarian Berlin Wall inside kids’ minds has been torn down.

How appropriate that, on the same day Apple announced this great new tool of liberation, Reuters reported, “Apple Inc’s quarterly results blew past Wall Street’s expectations as U.S. consumers snapped up near-record numbers of iPhones and iPads, sending its shares up 8 percent.”

The truth shall make you free. In color and with a soundtrack. With your iBooks 2.

Jan. 24, 2012

 



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