How Elizabeth Emken can beat DiFi


July 10, 2012

By John Seiler

A new Field Poll shows Republican Elizabeth Emken badly trailing incumbent Democratic Sen. Dianne Feinstein, 51 percent to 32 percent among likely voters. In the new Top Two system, there are no third party votes Emken could poach to increase her number.

Check out her recent appearance on Fox Business.

The new Field Poll shows that Feinstein, whatever happened in the new Top Two primary system, holds her usual commanding lead over a Republican challenger. And similar 2010 results were garnered by Gov. Jerry Brown and Sen. Barbara Boxer against their Republican proponents.

So, how can Emken win?

In the Fox interview, Emken brings up the usual “talking points”: California spends too much. It shouldn’t get  federal aid. Feinstein hasn’t helped. Etc. Booooooring.

It’s not going to work, any more than similar talking points did for Whitman and Fiorina two years ago. The political climate is a little better this time for Republicans, assuming Romney improves his so far pathetic campaign. This time in California, the risible Republican Arnold Schwarzenegger no longer sits in the governor’s chair enacting far-left policies and driving GOP voters from the state. He’s off somewhere making movies to pay alimony.

But the political climate remains toxic for Republicans.

What Emken needs to do is personalize the campaign against DiFi. I recommended such an approach two years ago to the campaign of Proposition 23, which would have repealed AB 32, the jobs-killing Global Warming Solutions Act of 2006.

The anti-Prop. 23 campaign sure figured out how to win. Look at the image at the right from their campaign. They attacked the oil companies financing Prop. 23 as “Dirty Energy,” demonizing the Texans as being like J.R. Ewing, from the “Dallas” TV show.

In “How Prop. 23 Still Can Win” here on, I recommend, “They need to personalize the campaign — against Arnold.” They didn’t, of course. They lost. Big time.

Personalize it

The Emken campaign needs a tougher camapign against DiFi. First, they need to pick one unpopular issue she’s associated with. Taxes might be the issue. But that’ll be a mess involving the Romney-Obama battle. Because Romney will get wiped out in California no matter what, she should avoid that. And if she gets involved in the anti-Jerry Brown tax increase too much, she’ll just get in the middle of that, eclipsing her own campaign.

But there’s a ready-made outrage: the California High-Speed Rail boondoggle. The Legislature just voted to waste our tax dollars on it. Gov. Jerry Brown is going to sign the waste. And DiFi is a big supporter. She said: “Do I think it’s doable? Yes…. That’s a decision that has to be made.”

This also is a perfect issue for the divisions in the state. To get the votes in the state Senate to pass the Browndoggle, supporters had to pile the pork high in the Bay Area, Feinstein’s home turf. Emken would be lucky to get 10 votes there. So, demonize the Bay Area — divide it from the rest of the state. Play on resentments that Southern California and the inland areas have for the those snooty Marin County elitists.

And although John and Ken have been calling it the Browndoggle, after the spendthrift governor, the Emken campaign should dub it the “Diannedoggle.” It has a nice alliteration to it.


This could be an ad:

Headline: “Diannedoggle.”

Animation: The High-Speed Rail train crashing.

Voiceover: “At a time when scarce tax dollars are needed for our schools, Sen. Dianne Feinstein supports wasting that money on a boondoggle train that critics say could cost well over $100 million. It’s the Diannedoggle.”

Video: Picture of hundreds of billions of dollars burning in the train wreckage. Picture of DiFi.

Voiceover: “That’s why it’s being called the Diandoggle: It’s a boondoggle that’s supported by Dianne Feinstein and will benefit her rich Marin County friends.”

Video: Helicopter of massive beach mansions in Marin County.

Voiceover: “With the rest of California picking up the tab through tax increases. This November 6, defeat the bullet train Diannedoggle. Beat Dianne Feinstein. Vote for Elizabeth Emken for U.S. Senate.”

That also should be Emken’s message in all public and TV appearances.

A month ago, I wrote that Emken “looks too nice to be in politics. Politics is a nasty business.” Look at her campaign ad at the top. It reads, “Retire Feinstein!”

It at least should be: “Dump Dianne!!!!” Better: “Dump Dianne!!!! Stop the Diannedoggle!”

Her campaign called me and insisted that she’s “tough enough to win.”

OK. Prove it. Follow my advice.


Correction: The original version of this article contained a paragraph that turned out to be incorrect because I heard the video wrong. That paragraph has been cut out. An alert reader pointed it out to us.

— John Seiler


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  1. Dyspeptic
    Dyspeptic 10 July, 2012, 11:31

    John, you’re Kalifornia dreamin’. In a normal political environment your suggestions could really help. However, in Kali. nothing is normal. We live in a polity permanently distorted by DemocRAT gerrymandering, a fascist mass media propaganda machine and a permanent majority of brain dead, implacably ignorant and irrational voters.

    The best way to understand Kali. voters is to watch what French voters do. Same mentality, same result. Kalifornia is only nominally attached to the rest of The United States. It’s best to think of us as a separate country for purposes of socio-economic analysis.

    If DiFi had a fatal coronary thrombosis 30 days before the election she would still win in a landslide. If you think I exaggerate just remember Jenny Oropeza. Most Kali. voters would rather vote for a dead DemocRAT than a live Retardpublican, no kidding. Once again I can only quote Ron White, “You can’t fix stupid”, hence you can’t fix Kalifornia.

    Reply this comment
  2. Ulysses Uhaul
    Ulysses Uhaul 10 July, 2012, 12:24

    Here comes the bashing….from you know who!

    It will be sophmoric and about par for these familar posters..

    Reply this comment
  3. Bob
    Bob 10 July, 2012, 13:07

    [email protected] has the job for life if she wants.

    Really, the US Senate is no different than the Soviet Politburo. The turnover rate in the Politburo was actually slightly higer.

    [email protected]’s husband is a billionaire well connected big wig who feeds off the public trough, and he and Dianne and their cronies will make sure it stays that way.

    You have a brain dead electorate in Colliefornia and you have a corrupt politician who is backed by billions.

    That’s an unbeatable combination and Em-n-em or Emkin or anyone else does not stand a chance against Corrupstein.

    Reply this comment
  4. Rex the Wonder Dog!
    Rex the Wonder Dog! 10 July, 2012, 16:08

    No one has a chance of beating DiFi. No one.

    Reply this comment
  5. RT
    RT 10 July, 2012, 16:32

    I wish we could get rid of Dianne Feinstein, but is not going to happen. We conservatives just have to understand that we have lost the fight in California where the takers and their allies easily out number (and out vote) the makers.
    I hope that now that the Democratic Party runs California, some people will wake up when California goes broke. It is too late for California, and as we go, so goes the nation.

    Reply this comment
  6. Rex the Wonder Dog!
    Rex the Wonder Dog! 10 July, 2012, 21:33

    I dont like DiFi only because of the cronyism she gives her hubby-but overall we could have done a lot worse….

    Reply this comment
  7. Dyspeptic
    Dyspeptic 10 July, 2012, 22:27

    We have done a lot worse, Barbara Boxer. Still, Feinswine sucks. Her only redeeming quality is that she’s smarter than Boxer, admittedly not much of an accomplishment. If only she would retire and go play with her pearls or spend her golden years exploiting her illegal alien housekeepers. Then we could watch the zombie voters of Kali. elect someone even worse. Someone with Feinswines ill gotten largess and Boxers obnoxious motor mouthed idiocy.

    Reply this comment
  8. Ulysses Uhaul
    Ulysses Uhaul 11 July, 2012, 07:25

    Wonder is turning reasonable….do you have DIFI’S autographed potrait lit up in your single wide trailer bedroom in Hisperia.

    Reply this comment
  9. Ted Steele, The Decider
    Ted Steele, The Decider 11 July, 2012, 09:30

    Mr. U Haul— you continue to inspire.

    Reply this comment
  10. Lea
    Lea 11 July, 2012, 15:07

    I think that sadly “RT” is right. We have lost. Well it was nice while it lasted. DIFI proves just how lost we are.

    Reply this comment
  11. Ulysses Uhaul
    Ulysses Uhaul 11 July, 2012, 15:34

    If your lost….buy a map….Utopia is in sight!

    Reply this comment
  12. Ken
    Ken 11 July, 2012, 23:28

    The [email protected] will be out in force this election and the corrupt one will win in a landslide because Kalifornians are sheeple. They deserve [email protected] and Porky Perez.

    And [email protected] wants even more intrusive TSA searches. I don’t think this guy will go along…YOUR PAPERS, PLEASE!

    Reply this comment

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