Rose Parade runs over taxpayers

Rose parade 4Dec. 27, 2012

By John Hrabe

The world didn’t end in 2012, but several municipalities did.

Four California cities, Stockton, Atwater, San Bernardino and Mammoth Lakes, declared bankruptcy this year. One financial expert described the problem as “spreading like a disease.” Of course, these bankruptcies were caused, in part, by wasteful government spending.

Don’t expect the threat of municipal bankruptcy to rain on every city’s parade.

Twenty-seven percent of the floats in next week’s 124th Pasadena Tournament of Roses Parade will be sponsored by a government agency. In many cases, taxpayers directly foot the bill to design and build these elaborate floats. Even responsible cities that rely on donations and corporate sponsorships rack up thousands of dollars in indirect taxpayer expenses.

In addition to two public universities, the 2013 Rose Parade will feature floats from the cities of Alhambra, Burbank, Downey, Glendale, La Canada-Flintridge, Los Angeles, San Gabriel and South Pasadena. The long tradition of city-sponsored parade floats takes all year and thousands of dollars to prepare for just a few seconds of global publicity.

“The Rose Parade’s elaborate floats have come a long way since the Tournament’s early days,” the Rose Parade boasts on its website. “Today, float building is a multi-million dollar business and float construction begins just after the previous year’s Parade is over.”

Taxpayers pay for award-winning floats

The city of Glendale started planning for the 2013 parade in March, when the city council approved a $100,000 contract with the award-winning Phoenix Decorating Company to design and build the city’s 2013 float. Appropriately themed, “Living the Good Life,” the city fronted the cash with the hope that public donations and corporate sponsorships would backfill the public treasury. By late July, city staff had secured just $60,000 in sponsorships.

Glendale, like so many cities, was seeking just a few minutes of international publicity.

“If you ever tried to spot the Glendale Rose Parade float on television on New Year’s Day, you know you had to stay glued to your set and never blink,” wrote Glendale News Press columnist Ron Kaye. “You only get a passing glance.”

Just a few miles away, a unanimous Alhambra city council approved a $95,000 contract with the Alhambra Chamber of Commerce to oversee the construction and decoration of the 2013 float, according to council minutes.

While Glendale and Alhambra held public council votes on their Rose Parade floats, other cities provided contributions toward float building through the city’s parks and recreation department. This fiscal year, the city of Burbank allocated $54,720 in a direct cash contribution for the parade from its Parks, Recreation and Community Services Department. Drew Sugars, Burbank’s public information officer, is quick to point out that this year’s contribution is about 10 percent less than last year’s. Just two years ago, Burbank allocated $71,310 in direct taxpayer funds for the city’s float.

In-kind expenses: “A bit more complicated”

“Tracking in-kind costs can be a bit more complicated,” Sugars explained.

According to a 2011 city memo, which Sugars provided to, the city’s cash contribution is supplemented by other city expenses for “essential staffing, storage, transportation, related mechanical expenses and miscellaneous expenses.” For example, city employees devoted staff time to train parade volunteers in how to operate a forklift. Additionally, it cost the city $55,000 to warehouse the float. In the 2010-11 fiscal year, the city estimated its “total cost of support” for the Burbank Tournament of Roses Association was $157,374.12.

City staff concluded that the bill was too much for taxpayers to bear.

“As the PRCS Department priorities core programs and services during the FY 2011-2012 Budget process, it recommends the elimination of the City’s $60,800 cash contribution to BTORA,” the city memo stated. Yet, the council declined to follow staff’s recommendation.

Even if some cities wanted to reduce their parade subsidies, not all indirect city subsidies are easily rescinded. In 1995, the city of Downey entered into a 25-year lease agreement with the Downey Rose Float Association. The city provided this benefit, according to the contract, for nothing more than “the favorable publicity from being represented in the annual Rose Parade.”

South Pasadena Float Association: Tax troubles

The cities’ direct and indirect contribution to these non-profit organizations often comes with minimal oversight or accountability. According to the IRS, the South Pasadena Tournament of Roses Association had its federal tax exemption “automatically revoked for its failure to file a Form 990-series return or notice for three consecutive years.”

Ted Shaw, president of the South Pasadena Tournament of Roses Association, said that he was working with the IRS to retroactively correct the organization’s filing requirements.

“We have reapplied to the IRS with a retro date to May 11th and have been advised once the fees are paid there will be no problem,” Shaw told “We are a small solely volunteer organization committed to building a float for our community once a year.”

Yet, the delinquent federal tax return didn’t stop the city from making its annual contribution. Sally Kilby, the city clerk of South Pasadena, said the city contributed $14,500 in business improvement tax funds for the annual Rose Parade float.

“The funds do not come from the General Fund (city), but from business improvement tax funds,” Kilby said. “These monies are collected from the business license tax on all businesses.”

Thousands of dollars: For what?

While South Pasadena dedicates business improvement taxes toward parade expenses, not all small businesses see an improvement in their bottom line from the parade.

“Amber Szabo, manager of the Old Pasadena store Lather, which specializes in skin and beauty supplies, said the store always closes for the Rose Parade day, as do many others on the route,” the Los Angeles Times reported last January.

Businesses may not benefit, but city officials do. San Gabriel Mayor Kevin Sawkins, who also chairs the city’s centennial committee, will be one of the float’s six lucky riders. According to the Los Angeles Times’ Rosanna Xia, “The float, which will cost an estimated $155,000 and is being funded by donations from local businesses and residents, captures the city’s historic roots as well as its evolution.”

Rose Parade: History of taxpayer subsidies    

Taxpayers may grumble, but city subsidies are a founding principle of the Rose Parade, which began as a publicity stunt for California cities.

“Back in 1890, the city of Pasadena wanted to showcase how their winter was soooo much better than yours,” reports “And in 1890, there were only two ways to accomplish that: by commissioning an artist to paint scenes of local wintertime fun and then just nonchalantly leaving the paintings all around the country, or by holding a festival. Pasadena went with the second one.”

The Los Angeles International Airport, the agency representing the city of Los Angeles in this year’s parade, told the Los Angeles Daily News that “no taxpayer funds were used to pay for the float.” In 2011, the City of La Canada-Flintridge provided at least $10,000 in taxpayer funds to the city’s non-profit float association. However, current year expenses were unavailable.


Write a comment
  1. LindaLou
    LindaLou 27 December, 2012, 16:09

    The City of Torrance no longer funds the Rose Parade float. The Torrance Rose Float Association became a non-profit organization and now raises private donations.

    (Editor’s Note: Thank you for the correction. We have amended the text to remove Torrance from the list of cities subsidizing floats.)

    Reply this comment
  2. jimmydeeoc
    jimmydeeoc 27 December, 2012, 20:34

    Hard to get worked up over this one, considering the numbers we are talking are EQUIVALENT TO THE ANNUAL OVERTIME PAY OF ONE SINGLE, SOLITARY, THIEVING FIREFIGHTER as I described in the comments section here……..

    Reply this comment
  3. Rex the Wonder Dog!
    Rex the Wonder Dog! 27 December, 2012, 22:47

    I can’t find fault here, the amounts are not that big and there is a civic invetsment and pride promoted….

    Reply this comment
  4. Serrano
    Serrano 28 December, 2012, 08:21

    I’m not sure why you’re leading us to believe business improvement taxes collected for Lather (located in the city of Pasadena) have anything to do with the business improvement funds spent by the city of South Pasadena because they don’t. If you wanted a reaction from a business owner to how those funds are spent, you should have spoken to a business owner within the city limits of South Pasadena.

    Frankly, as a South Pasadenan, I don’t care what Lather thinks about how our city spends its money. It’s none of their business.

    Reply this comment
  5. Wayne Lusvardi
    Wayne Lusvardi 28 December, 2012, 10:45

    For the most part these “taxes” are voluntary and authorized by representative government and the revenues generated from the Rose Parade are not reported.

    The last time I checked the Certified Annual Financial Report for Pasadena it had about $450 million in cash, reserves and investments.

    The City of Pasadena is running a $41 cost overrun on rehabilitating its famed Rose Bowl that may have to be paid off by city taxpayers and not the Rose Bowl Operating Company. Now there is a New Years Day story.


    Reply this comment
  6. Larry Gilbert
    Larry Gilbert 28 December, 2012, 14:12

    Thank you for reminding me and your readers of this ongoing abuse of power that I previously dddressed when the city of Mission Viejo spent over $300,000 for a float in the 2009 parade to celebrate our 20th birthday. Unlike Anaheim, Mission Viejo is not a destination, had no tracts of homes to be sold, does not have a pro sports team and stadium or a convention center to promote.

    Reply this comment
  7. SeeSaw
    SeeSaw 2 January, 2013, 19:56

    I have not been to Mission Viejo, but I believe it is the center of training for olympic swimmers. That would definitely be something to promote. I know nothing about the finances, but the floats certainly add to the quality of life of those who enjoy the parade, which is over 100 years old.

    Reply this comment
  8. edryan221
    edryan221 2 January, 2020, 06:52

    The LAPD crime Buster vigilante scandal shows the extraordinary racism the Los Angeles Police Department (LAPD) has towards the black population in Los Angeles. This is about Hate Crimes being used by the LAPD to deny Los Angeles blacks of their Civil Rights. Attorney General Becerra does nothing because he is involved in a corrupt cover-up of LAPD Civil Rights Violation. Abusive hate crimes done by LAPD vigilantes need the sun light of public exposure. Members of the LAPD Command belonged to this racist vigilante group, and so did a Neighborhood Prosecutor for the Los Angeles City Attorney’s Office. Mike Feuer,The Los Angeles City Attorney, and LA Mayor Garcetti are two failed leaders in Los Angeles who are afraid to cross the LAPD. Garcetti and Feuer and have not said one word about the Crime Buster vigilante Scandal. When 43% of the Los Angeles homeless population is black and the LAPD supports the use of Crime Buster Vigilantes as they target, attack , and harass, and corrupt the courts Los Angeles, coverage by the AP and UPI is needed. So why is the AP office in Los Angeles not covering this issue. LA Blacks who are Homeless, are being wrongfully incarcerated when they fight back against LAPD Vigilante attacks. Not one police report of the LAPD mentions vigilante harassment in the San Fernando Valley, yet it is fact that it happens. This is direct proof that false LAPD Police Reports are routinely used to incarcerate targets of the crime-buster vigilantes. The question for Jonathan Lemire and even Joe Scarborough and Mika Brzezinski is why is the AP office in Los Angeles, and the California News Media allowing Attorney General Becerra to get away with the corruption of not investigating the LAPD crime Buster vigilante. Let’s hope the institutional racism by the mainstream press stops and the important Hate Crime And Civil Rights Issue Of The LAPD Crimebuster Vigilante scandal gets covered.

    Reply this comment

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PasadenaRose ParadeAlhambraGlendaleJohn Hrabe

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