5 bills target consumption of sugary drinks

Photo Credit: Wikimedia Commons

The California Legislature’s determination to lessen the amount of sugary drinks consumed by state residents may never have been greater than now – at least if the metric used is the number of bills introduced. This session, five will be taken up, and more may be on the way.

For the third time, Assemblyman Richard Bloom, D-Santa Monica, has introduce a measure that would tax soda and other beverages sweetened with sugar.

The first two times, Bloom’s measure didn’t get out of committee after it faced intense, well-funded opposition from the American Beverage Association.

But Bloom told his hometown paper, the Santa Monica Daily Press, that the tax was urgently needed to nudge people to stop consuming so many unhealthy drinks.

“Everyone would acknowledge that health care costs are skyrocketing,” he said. “Diabetes and obesity are ongoing health-care crises and we need to get serious about prevention.”

Revenue from the tax – which has not been established yet but which was 2 cents per ounce in Bloom’s previous bills – would pay for programs meant to reduce diabetes and obesity. Bloom said 9 percent of state residents are diabetic and nearly half are at risk of developing diabetes.

Measure would ban Big Gulp-size sodas

Bloom’s bill will have plenty of similar company this year.

Assemblyman David Chiu, D-San Francisco, proposes a ban on soda servings of larger than 16 ounces in seal-able cups sold at restaurants and grocery stores. A similar ban in New York City was thrown out by New York state courts – but not for a reason that has relevance in California. Judges repeatedly held that the New York City’s health board overstepped its powers in imposing the ban and should have deferred to the New York state Legislature.

Assemblywoman Buffy Wicks, D-Oakland, hopes to end the common practice of displaying sodas near the checkout stands of food, convenience and other retail stores.

Sen. Bill Monning, D-Carmel, is for the fourth time proposing that sugary drinks sold in California have labels warning of their health risks. Monning said if tobacco products’ health risks are made plain with warning labels, so should the risks of soda.

Assemblyman Rob Bonta, D-Alameda, is touting a bill intended to prevent beverage companies from offering stores special deals with lower prices for sugary drinks.

Studies split on effect of Berkeley soda tax

Soda foes got good news on Feb. 21 when the American Journal of Public Health published a study saying that soda consumption plunged 52 percent in Berkeley in the first three years after the city adopted a soda tax. 

But other research into Berkeley’s soda tax is far less encouraging, according to University of Southern California professor Michael Thom. He told the Santa Monica newspaper there was no evidence that residents reduced their caloric or sugar consumption and asserted there is little, if any, proof that soda taxes have a positive effect on human health.

A Harvard Business Review study based on an analysis of millions of transactions at California stores by Duke University professors Bryan Bollinger and Steven Sexton was also skeptical of claims of success in Berkeley. Published in January 2018, it noted that since most residents worked outside of Berkeley, they could readily buy cheaper soda elsewhere. The study also pointed to a factor not mentioned in any recent newspaper coverage of soda taxes:

“We found that much of the cost of the tax is not being passed along to consumers,” Bollinger and Sexton wrote. “Fewer than half of supermarkets changed the price of soda in response to the tax, and prices at chain drug stores did not change at all.”

1 comment

Write a comment
  1. Sean
    Sean 1 March, 2019, 07:56

    Philadelphia instituted a soda tax. This is what happened to local sales:
    “Sales of carbonated soft drinks, the largest sweetened beverage category, fell 55 percent inside the city. Just outside it, sales rose 38 percent. Energy drinks, sports drinks, ready-to-drink coffee and tea and refrigerated juice drinks have all seen similar trends.” according to this article on CNBC, https://www.cnbc.com/2017/08/22/philadelphias-soda-tax-isnt-the-windfall-some-had-hoped-for.html

    This loss of sales has resulted in the closure of some grocery stores inside city limits according to this story:
    “From the website of Philadelphia’s KYW, Jan. 2, 2019:
    A ShopRite store in West Philadelphia is closing. . . . Owner Jeff Brown says this location has lost approximately 25 percent of its business over the last two years because of the tax on soda and sweetened drinks.
    The mayor’s office responded with a lengthy statement. . . . “It is no surprise that Mr. Brown has decided to scapegoat the Philadelphia Beverage Tax, but neither he nor the beverage industry have yet to present [sic] any evidence that the tax has had any impact on sales. Here’s evidence to the contrary: an ongoing study by three of the most reputable academic institutions in the nation (Harvard University, Johns Hopkins and the University of Pennsylvania) finds the beverage tax has not affected overall store sales, contrary to other public claims by this supermarket chain.”

    I realize that a statewide soda tax as opposed to a local city soda tax will not be so easy to avoid but it’s pretty darn easy to find another source for a sugar fix.

    There is a huge socio-economic factor in who consumes the most sugar, according to this NIH report https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2743027/
    In essence it tends to be young males with little education and low income who consume the most sugar. I suspect few in this demographic sit behind a desk all day plus they tend to be the most physically active in both work and leisure activity. It likely won’t affect the health of those consumers subjected to this regressive tax but it is one heck of a way for urban educated elites to dip into the pockets of the uneducated working poor.

    Reply this comment

Write a Comment



Chris Reed

Chris Reed

Chris Reed is a regular contributor to Cal Watchdog. Reed is an editorial writer for U-T San Diego. Before joining the U-T in July 2005, he was the opinion-page columns editor and wrote the featured weekly Unspin column for The Orange County Register. Reed was on the national board of the Association of Opinion Page Editors from 2003-2005. From 2000 to 2005, Reed made more than 100 appearances as a featured news analyst on Los Angeles-area National Public Radio affiliate KPCC-FM. From 1990 to 1998, Reed was an editor, metro columnist and film critic at the Inland Valley Daily Bulletin in Ontario. Reed has a political science degree from the University of Hawaii (Hilo campus), where he edited the student newspaper, the Vulcan News, his senior year. He is on Twitter: @chrisreed99.

Related Articles

Trailer bills seek to expand CA Water Board authority

Two drafted trailer bill proposals seek to change regulations for water program fees and water systems. Draft Trailer Bill 807

Pension reformer Chuck Reed will fight on

San Jose is in the center of the world’s economic pulse, Silicon Valley. By all rights, its city treasury ought

Cal Guards Meeting at Rio Las Vegas

John Seiler: I know California’s economy is in tough shape. But I’m happy that the state’s prison guards are meeting